Case study · Professional services · Australia
The Migration: every enquiry qualified before the first consultation
- Client
- The Migration, MARA-registered migration agency
- Industry
- Professional services (immigration)
- Scale
- 5,000+ clients · 2 offices · 4.6 Google rating

The challenge
Migration advice is personal, but the first step is always the same: is this person eligible, and for which visa? With enquiries coming in across several languages and two offices, consultants were spending a large share of their time on first conversations that could have been answered by a points calculation.
What we built
PR points calculator
Prospective clients enter their age, qualifications, English level and work experience, and see their likely points score instantly.
PR Pathway Roadmap
A personalized next-steps plan based on their situation.
Online consultation booking
Qualified prospects book directly with the right office.
Service pages
One for each visa type, answering common eligibility questions.
What it automated
The first eligibility check, which used to be a phone call, is now self-serve. Consultants start each consultation already knowing the client's situation, and spend their time on advice rather than arithmetic.
Is your team answering the same first questions every day?
Tell us what your team spends too much time doing. We'll tell you whether it can be automated, what it would take, and whether the numbers make sense.
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